Portronics has newly cemented a new and promising alliance. Portronics is officially the Lucknow Super Giants (LSG)'s audio and tech partner. This association will be happening amid the eagerly waited 2025 season of the Indian Premier League (IPL). Portronics, being an established innovator in the industry of portable consumer electronics, is strategically pairing with Lucknow Super Giants. This partnership is tailored to bring innovative technological advancements to the enthusiastic fan base of cricket. The main aim is to greatly enhance and enrich the overall IPL viewing and interaction experience for fans.

Get ready to get amazed with the power players of Lucknow Super Giants -Rishabh Pant, David Miller and Mitchell Marsh-bringing Portronics equipment on-ground! Forget ordinary headphones and ordinary speakers, all these superstar cricketers are about to rock with the unmatched sound experience, proving that victory is not just about talent, but also about the sound. With Portronics, the sound of victory will be clear and louder. The audience is invited to hear the difference.

Portronics is committed to changing the experience of digital living. With a persistent commitment to innovation, the brand designs products that marry performance with portability. From immersive audio devices to next-gen tech accessories, Portronics is built to make your day better, enabling the modern consumer to live life in all its glory. This IPL, Portronics introduces a vibrant campaign where the brand will bring to life how products drive the drama of every game. 

Cricket is a very integral part of Indian culture," declared Jasmeet Singh, CEO & Director of Portronics. "We are thrilled to be associated with the Lucknow Super Giants. This alliance will enable us to reach out to cricket enthusiasts. We will offer them great sound and technology solutions. We aim to elevate their gaming experience and make this IPL season unforgettable.